THE LATIN MARKET
Market Growth
Purchasing Power
Purchasing Power
The Latino population grew by 23% from 2010 to 2020 and now accounts for over 18% of the total population. This population growth is expected to continue, with estimates projecting that Latinos will make up over 30% of the population by 2060.
Purchasing Power
Purchasing Power
Purchasing Power
The Latino community's buying power in the U.S. is projected to reach $1.9 trillion by 2023, making it a highly lucrative market for businesses of all sizes. This buying power is driven by factors such as population growth, increasing education levels, and rising household incomes.
What this means for you
What this means for you
What this means for you
By targeting the 62.5 million Latinos in the U.S., your business can tap into this growing buying power and increase your profitability. However, effectively engaging with the Latino community requires a deep understanding of its diverse cultures and values. That's where our experience comes in.
How we can help
What this means for you
What this means for you
We have a team of experts who are knowledgeable about the unique needs and preferences of the Latino market. We can help businesses develop targeted advertising campaigns that resonate with this community, build brand loyalty, and ultimately drive sales.
OUR LEADERSHIP TEAM
ANNIE ANLAS
FOUNDER / CEO
As a creative leader with over 20 years of experience in the advertising industry, Annie has worked for some of the world's most renowned ad agencies and in-house creative teams. Coming from a marketing background, she believes designs should not only be beautiful, but also functional. Annie provides expertise across a wide range of disciplines, including branding, digital, print, advertising, and creative direction. Meanwhile, her experience spans the consumer-facing, B2B, e-commerce, publishing, subscription, technology, healthcare, pharmaceutical, and entertainment industries.
PEDRO ANLAS
PRESIDENT
A highly accomplished advertising professional with extensive experience in the Latin market. He has worked with some of the best Hispanic ad agencies in Los Angeles, New York, and Lima, Peru, earning him numerous prestigious awards for his creative work, including Clios, Addys, and many others. Pedro is known for his passion for innovation and excellence. As the President of Anlas Advertising, he leads a team of talented professionals to help clients achieve their goals through cutting-edge campaigns and strategies.
